Which of the following is the most difficult to develop measures of effectiveness?
A) Personal selling
B) Participation at a consumer travel expo
C) Visiting media programme
D) Social media competitions

Question

Quizplus · Accepted Answer

Participation at a consumer travel expo is considered the most difficult to develop measures of effectiveness for because it involves numerous variables and interactions that are hard to quantify. Unlike digital or direct marketing efforts, where engagement and conversion can be tracked more easily, the impact of participation in an expo involves assessing brand awareness, lead generation, and networking opportunities, which are less straightforward to measure.

Which of the Following Is the Most Difficult to Develop