Analysing the extent to which the DMO has achieved its objectives is part of a:
A) Situation analysis
B) Macro-environment analysis
C) marketing audit
D) Cost-benefit analysis

Question

Quizplus · Accepted Answer

Analysing the extent to which the DMO has achieved its objectives is part of a marketing audit, which is a comprehensive review of the marketing strategies, objectives, and activities of an organization. The purpose of a marketing audit is to identify the strengths and weaknesses of a company's past and current marketing efforts, and to make recommendations for improvement. Therefore, choice C - marketing audit - is the best choice. A situation analysis is a broader assessment of the internal and external environment of an organization, while a macro-environment analysis examines the macro factors that may affect a company's performance. A cost-benefit analysis, on the other hand, is a financial analysis that compares the costs and benefits of a given project or initiative.

Analysing the Extent to Which the DMO Has Achieved Its