This heuristic works by biasing us toward mental information, memories, or images that are more easily "accessible" to our consciousness
A) availability heuristic
B) representativeness heuristic
C) base rate heuristic
D) probability heuristic

Question

Quizplus · Accepted Answer

The availability heuristic works by relying on information that is more easily accessible in our minds, such as recent or vivid experiences, to make a decision or judgment. It can lead to biased thinking because we may overlook important information that is less memorable or noticeable. The other heuristics listed do not involve accessibility to memory or mental images.

This Heuristic Works by Biasing Us Toward Mental Information, Memories