The statistic used to compare the relative cost of advertising on various stations and other media is the

Question

Quizplus · Accepted Answer

CPM (cost per thousand) is the statistic used to compare the relative cost of advertising on various stations and other media. It represents the cost of reaching 1,000 people with a specific advertisement. GRP (gross rating point) and TRP (target rating point) are measures of advertising reach and frequency, while grid and ROS (run of schedule) are scheduling options for advertising.

The Statistic Used to Compare the Relative Cost of Advertising