When a station exchanges commercial time for advertiser goods and services, such as a truck for the news department, this is called a
A) per inquiry.
B) plug.
C) time brokerage.
D) CPM
E) trade deal.
Correct Answer:
Verified
Q11: Which of the following is an advantage
Q12: When Goodyear buys time on various television
Q13: Announcements that call attention to future programs
Q14: The statistic used to compare the relative
Q15: The advantage of using CPM is that
Q17: When an advertiser does not pay for
Q18: People who sell time in the national
Q19: A _ is evidence that a commercial
Q20: Advertising agencies do all of the following
Q21: Program-length commercials not aimed at children are
A)banned
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