When an advertiser does not pay for advertising time but only for the number of items sold in direct response to a commercial, this is called a

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When an advertiser only pays for the number of items sold in response to a commercial, it is known as per inquiry advertising. This type of advertising is often used in direct response advertising where the goal is to generate sales or leads. The advertiser only pays for the inquiries or orders they receive as a result of the advertising.

When an Advertiser Does Not Pay for Advertising Time but Only