A company will use test marketing to determine such information as:
A) Sales volume and market share expectations
B) An understanding of competitor reactions to the new product
C) Feel for the effect of new product sales on existing product sales
D) A and C only
E) All of the above

Question

Quizplus · Accepted Answer

Test marketing is used to determine various information such as sales volume and market share expectations, understanding competitor reactions to the new product, and feel for the effect of new product sales on existing product sales. Therefore, the correct answer is E.

A Company Will Use Test Marketing to Determine Such Information