In __________ the firm uses its regular distribution channels and the firm's sales force to stock the product in selected test areas.
A) Ex pos facto testing
B) Controlled store test market
C) Standard test market
D) Test marketing

Question

Quizplus · Accepted Answer

In a standard test market, a company uses its existing distribution channels and sales force to introduce a product in specific test areas, allowing it to gather market response under normal selling conditions.

In __________ the Firm Uses Its Regular Distribution Channels and the Firm's