The three types of test markets include:
(a) Standard test markets
(b) Controlled store test markets
(c) Simulated test markets
(d) Laboratory test markets
A) A, B, & C
B) A, C, & D

Question

Quizplus · Accepted Answer

Standard test markets, controlled store test markets, and simulated test markets are the three types of test markets. Laboratory test markets are not typically considered a common type of test market. Therefore, options A and B are the only possible choices, and A is the correct answer because it includes options that are widely accepted as the three types of test markets.

The Three Types of Test Markets Include