The most common uses for secondary data include all of the following except
A) provide the background necessary to understand the problem situation
B) serve as a check and standard for evaluating primary data
C) provide current thinking of a firm's customers
D) give insight into sample selection

Question

Quizplus · Accepted Answer

Secondary data is not likely to provide insight into a firm's current customers as it is typically pre-existing data collected for a different purpose.

The Most Common Uses for Secondary Data Include All of the Following