Primary data are data
A) collected for the first time by the researcher for the specific research project at hand
B) previously gathered for some other purpose
C) that are outdated and no longer useful
D) that are not necessary to answer the research question
Correct Answer:
Verified
Q49: All pertinent secondary data should be gathered
Q50: BehaviorScan measures exposure to print ads in
Q51: The National Purchase Diary Panel (NPD) provides
Q52: The Simmons MRB Media/Marketing Survey reports information
Q53: Secondary data are data
A) collected for the
Q55: The most common uses for secondary data
Q56: The most common uses for secondary data
Q57: The advantages of secondary data include all
Q58: An advantage of secondary data is its
A)
Q59: The disadvantages of secondary data include all
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