All pertinent secondary data should be gathered before gathering primary data because it is generally quicker and cheaper to collect secondary data.
Correct Answer:
Verified
Q44: External secondary data sources are found outside
Q45: Data mining cannot be used to upgrade
Q46: Data mining cannot be used to cross-sell
Q47: The Internet has become the first, and
Q48: Sources of primary data of interest to
Q50: BehaviorScan measures exposure to print ads in
Q51: The National Purchase Diary Panel (NPD) provides
Q52: The Simmons MRB Media/Marketing Survey reports information
Q53: Secondary data are data
A) collected for the
Q54: Primary data are data
A) collected for the
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