BehaviorScan measures exposure to print ads in a wide variety of magazines and newspapers using a large number of personal interviews.

Name: BehaviorScan measures exposure to print ads in a wide variety of magazines and newspapers using a large number of personal interviews.
Brand: Quizplus
Rating: 4.7 (31 reviews)

Question

Quizplus · Accepted Answer

BehaviorScan primarily tracks consumer purchasing behavior and the effectiveness of TV advertising by monitoring sales in controlled store environments, not by measuring exposure to print ads through interviews.

BehaviorScan Measures Exposure to Print Ads in a Wide Variety