Sources of primary data of interest to marketers may include consumer, competitive, and market data sources.
Correct Answer:
Verified
Q43: Management reports and customer complaint letters cannot
Q44: External secondary data sources are found outside
Q45: Data mining cannot be used to upgrade
Q46: Data mining cannot be used to cross-sell
Q47: The Internet has become the first, and
Q49: All pertinent secondary data should be gathered
Q50: BehaviorScan measures exposure to print ads in
Q51: The National Purchase Diary Panel (NPD) provides
Q52: The Simmons MRB Media/Marketing Survey reports information
Q53: Secondary data are data
A) collected for the
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