The syndicated data source that provides measures of exposure to print ads in a wide variety of magazines and newspapers using a large number of personal interviews is the
A) Nielsen Television Index
B) Roper Reports and Harris Survey
C) Simmons MRB Media Marketing Service
D) Starch Readership Reports

Question

Quizplus · Accepted Answer

Starch Readership Reports is the syndicated data source that provides measures of exposure to print ads in a wide variety of magazines and newspapers using a large number of personal interviews. Nielsen Television Index provides measures of exposure to television ads, while Roper Reports and Harris Survey provide data related to consumer attitudes and behavior. Simmons MRB Media Marketing Service provides data related to media usage and exposure, but not specifically related to print ads.

The Syndicated Data Source That Provides Measures of Exposure to Print