The syndicated data source that reports information concerning media exposures as well as purchase behavior for several hundred product categories is the
A) Nielsen Television Index
B) Roper Reports and Harris Survey
C) Simmons MRB Media Marketing Service
D) Starch Readership Reports

Question

Quizplus · Accepted Answer

Simmons MRB Media Marketing Service tracks both media exposures and purchase behavior for hundreds of product categories. The other options listed only report on certain types of media exposures or readership.

The Syndicated Data Source That Reports Information Concerning Media Exposures