The syndicated data source that uses supermarket scanners to measure consumption behavior of a panel of consumers is
A) Arbitron Radio Market Reports
B) Nielsen Retail Index
C) National Purchase Diary Panel (NPD)
D) BehaviorScan

Question

Quizplus · Accepted Answer

BehaviorScan, a service provided by IRI (Information Resources Inc.), uses supermarket scanner data to track the purchasing behavior of a panel of consumers, making it the correct answer.

The Syndicated Data Source That Uses Supermarket Scanners to Measure