The ____ has become the first, and too often the only, source used by the marketing researcher in search of pertinent secondary data.
A) syndicated data sources
B) consumer data sources
C) Internet
D) federal government

Question

Quizplus · Accepted Answer

The question implies that the internet has become the most common and sometimes the only source of secondary data used by marketing researchers. Option A and B are too specific and don't cover all data sources, while option D is too broad and doesn't necessarily provide relevant data for marketing research.

The ____ Has Become the First, and Too Often the Only