Data mining is
A) the process by which companies extract consumer behavioral patterns from analyses of huge databases containing internally and externally generated data
B) a method for obtaining primary data
C) the process of applying psychographic data to geographic records of customers and potential customers
D) a method of identifying and direct marketing a firm's best customers

Question

Quizplus · Accepted Answer

Data mining refers to the process of extracting and analyzing patterns from large databases containing both internal and external data. It is primarily used by companies to gain insights into consumer behavior and preferences, and to make more informed business decisions based on this data. Option B refers to a method of collecting primary data, while option C refers to the process of combining psychographic data with geographic data. Option D refers to a specific marketing strategy, rather than a data analysis technique.

Data Mining Is