The syndicated data source that provides monthly purchase information from approximately 50 product categories through a panel of several thousand households is
A) Arbitron Radio Market Reports
B) Nielsen Retail Index
C) National Purchase Diary Panel (NPD)
D) BehaviorScan

Question

Quizplus · Accepted Answer

The National Purchase Diary Panel (NPD) is a syndicated data source that provides monthly purchase information from approximately 50 product categories through a panel of several thousand households. Arbitron Radio Market Reports and Nielsen Retail Index are not relevant to this type of data. BehaviorScan is a syndicated research service that uses a simulated shopping environment to test consumer response to new products and packaging.

The Syndicated Data Source That Provides Monthly Purchase Information from Approximately