To build a blue ocean strategy we use an analytical framework called the strategy canvas. Please select all that are true.

Question

Quizplus · Accepted Answer

The strategy canvas is an analytical framework that includes a horizontal axis capturing factors in which the industry competes and invests, and a vertical axis displaying the value a company offers the buyers in terms of these critical success factors. It is used to identify a company's current strategic position, compare it with competitors, and create new market space by finding uncontested market segments. It does not predict future performance or ascertain how to achieve low cost or differentiation.

To Build a Blue Ocean Strategy We Use an Analytical