In the Disruptive Innovation, a Smaller Company with Fewer Resources

In the disruptive innovation, a smaller company with fewer resources is able to successfully challenge established incumbent businesses because the smaller company: Select all that apply.

A) Targets neglected segments by offering them products with more suitable functionality, invariably at a lower price.
B) Improves products for high end of the market
C) Keeps good services in the mainstream of the market
D) Adopts entrant's disruptive strategy