The informational campaigns commonly used by environmental groups typically fail to engage

Question

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Environmental campaigns often use emotional appeals and vivid imagery to activate the automatic system, which is responsible for gut reactions and quick judgments. However, they may fail to engage the analytic system, which is responsible for more careful and deliberate thinking. As a result, people may be convinced in the moment by the emotional appeal, but later reconsider their position when they have time to analyze the issue more thoroughly.

The Informational Campaigns Commonly Used by Environmental Groups Typically Fail