People's reluctance to change their lifestyles to be more sustainable may be partly explained by

Question

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Loss aversion refers to the idea that people are more motivated by the fear of losing something they already have than the potential benefits of gaining something new. In the context of sustainability, people may be hesitant to change their lifestyles because they fear losing the convenience, comfort, or familiarity of their current behaviors. This fear of loss can outweigh the potential gains of living a more sustainable lifestyle.

People's Reluctance to Change Their Lifestyles to Be More Sustainable