Scary environmental messages that remind people of their own mortality may encourage environmentally damaging behavior.

Question

Quizplus · Accepted Answer

Research has found that messages that evoke feelings of mortality can actually lead people to engage in behaviors that are more harmful to the environment. This is because reminders of death can make people feel anxious and vulnerable, which may cause them to prioritize their own immediate needs and desires over long-term environmental concerns. Alternatively, messages that focus on positive actions and solutions may be more effective in promoting pro-environmental behavior.

Scary Environmental Messages That Remind People of Their Own Mortality