Because anxiety and fear powerfully motivate action, scaring people is an effective strategy for motivating environmentally responsible behavior.

Question

Quizplus · Accepted Answer

While fear can sometimes motivate action, research shows that overly frightening messages can lead to denial, disengagement, and a sense of helplessness rather than inspiring positive change. Effective environmental communication often combines information with positive, empowering actions individuals can take.

Because Anxiety and Fear Powerfully Motivate Action, Scaring People Is