To motivate emotion and action, an issue must feel psychologically close and real, rather than distant and hypothetical

Question

Quizplus · Accepted Answer

Research has shown that issues that feel psychologically close and immediate, rather than distant and hypothetical, are more likely to elicit emotions and motivate action. This is because people are more likely to feel a personal connection to an issue that affects them directly in the present, rather than something that may happen in the future or to someone else.

To Motivate Emotion and Action, an Issue Must Feel Psychologically