The intentional manipulation of situational contingencies so as to motivate more sustainable behaviors is called

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Behavioral engineering is the deliberate manipulation of environmental or situational factors to encourage sustainable behaviors. Induced hypocrisy involves highlighting the discrepancy between an individual's attitudes and their behavior, negative reinforcement involves removing a negative stimulus to increase behavior, and conformity pressure involves social influence to conform to a group's behavioral expectations. While these may be related to sustainability, they do not involve intentional manipulation of situational contingencies as directly as behavioral engineering does.

The Intentional Manipulation of Situational Contingencies So as to Motivate