Rresearch on how to encourage hotel guests to reuse their towels suggests that the most effective message is one that

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Research indicates that messages combining descriptive normative information (what most people do) and injunctive normative information (what ought to be done) are most effective in encouraging hotel guests to reuse their towels. This approach leverages social norms and expectations to influence behavior.

Rresearch on How to Encourage Hotel Guests to Reuse Their