In a research study on how to encourage hotel guests to reuse their towels, the most effective message was,

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The study found that guests were more likely to reuse towels when they received a message that specifically referred to the majority of guests in their room reusing towels. This personalized approach was more effective than a general message about conservation or the behavior of all hotel guests. Therefore, the most effective message would be option C which specifies that the majority of guests in their room (not the whole hotel) reuse their towels.

In a Research Study on How to Encourage Hotel Guests