What is the number one pain point affecting the B2B buyer journey experience?
A) lack of customer base knowledge
B) lack of speed in interactions with their supplier
C) lack of internal framework to facilitate transactions
D) lack of effective communication among in-house marketing teams

Question

Quizplus · Accepted Answer

According to various studies and surveys, the biggest pain point affecting the B2B buyer journey experience is the lack of speed in interactions with their suppliers. Buyers expect quick responses and solutions to their queries, and any delays or slow processes can result in frustration and even loss of business. It is crucial for B2B companies to prioritize efficient communication and fast, seamless interactions with their buyers to enhance their overall experience.

What Is the Number One Pain Point Affecting the B2B