Which of the following is not a component of customer equity?
A) brand equity
B) offer equity
C) attribute-based equity
D) relationship equity

Name: Which of the following is not a component of customer equity? A) brand equity B) offer equity C) attribute-based equity D) relationship equity
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand equity, offer equity, and relationship equity are all components of customer equity. Attribute-based equity is not a recognized component.

Which of the Following Is Not a Component of Customer