According to the textbook, when is the stimulus-response approach to personal selling most appropriate?
A) when buyers are unsophisticated and decisions are considered relatively unimportant and are made quickly
B) when the buying decision is considered important but not risky
C) when buyers are professional but not particularly interested in the purchase decision under consideration
D) when the seller is relatively new to the territory and not yet familiar with each customer

Question

Quizplus · Accepted Answer

The stimulus-response approach is most appropriate when buyers are unsophisticated and decisions are considered relatively unimportant and are made quickly. This approach is appropriate for low-ticket items, where the buying decision can be made quickly without much thought or research.

According to the Textbook, When Is the Stimulus-Response Approach to Personal