Honesty, dependability, customer orientation, expertise, and compatibility are all factors that salespeople use. When they do so, what is their goal?
A) to master the art of the stimulus-response selling approach
B) to participate in two-way and collaborative communication
C) to earn the trust of customers as the basis for developing a lasting relationship
D) to be actively involved in the customer's decision-making process

Question

Quizplus · Accepted Answer

The goal of using factors such as honesty, dependability, customer orientation, expertise, and compatibility is to earn the trust of customers as the basis for developing a lasting relationship, which is essential for successful selling in the long run.

Honesty, Dependability, Customer Orientation, Expertise, and Compatibility Are All Factors