What is the major limitation of the stimulus-response approach to personal selling?
A) reliance on a canned sales presentation
B) requirement for experienced salespeople
C) lack of flexibility
D) customer tending to dominate the sales conversation

Question

Quizplus · Accepted Answer

The major limitation of the stimulus-response approach to personal selling is its lack of flexibility. This approach follows a prescribed sequence of steps or responses, which may not be appropriate for all customers or situations. Personal selling requires adaptability and the ability to respond to unique customer needs and circumstances.

What Is the Major Limitation of the Stimulus-Response Approach to Personal