What is the problem-solving selling approach considered an extension of?
A) need satisfaction selling
B) stimulus-response selling
C) contingency selling
D) mental states selling

Question

Quizplus · Accepted Answer

The problem-solving selling approach is considered an extension of the need satisfaction selling approach. In both approaches, the salesperson focuses on understanding the customer's needs and finding a solution that satisfies those needs. However, the problem-solving approach takes this a step further by actively seeking out problems or challenges that the customer may be facing and then addressing those issues with creative solutions.

What Is the Problem-Solving Selling Approach Considered an Extension Of