What is the premise of the need satisfaction approach to personal selling?
A) Satisfied customers tend to come back and refer others.
B) The customer needs to know what products the firm offers.
C) Customers are motivated to satisfy their needs in a particular order.
D) Customers purchase to satisfy a particular need or set of needs.

Question

Quizplus · Accepted Answer

The premise of the need satisfaction approach to personal selling is that customers purchase to satisfy a particular need or set of needs. The salesperson's job is to identify and understand the customer's needs and offer products or solutions that will meet those needs. This approach is based on the idea that satisfied customers tend to come back and refer others, leading to long-term success for the salesperson and the company.

What Is the Premise of the Need Satisfaction Approach to Personal