According to the textbook, which of the following is a potential disadvantage of using the problem-solving selling approach?
A) The approach can often take more time than either sellers or buyers are willing to spend.
B) Buyers tend to become resentful when an outsider recognizes problems that exist within their organization.
C) Problems are considered a negative aspect of business that sellers are advised to avoid whenever possible.
D) The approach requires an experienced salesperson who can handle a high degree of ambiguity.

Question

Quizplus · Accepted Answer

The potential disadvantage of using the problem-solving selling approach is that it can often take more time than either sellers or buyers are willing to spend. This approach involves identifying problems, analyzing them, and proposing solutions, which can be a lengthy process that may not fit into the timeline or priorities of the buyer.

According to the Textbook, Which of the Following Is a Potential