In a selling relationship, the seller defines the meaning of trust.
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Q65: For a salesperson, expertise is closely associated
Q73: Salespeople who are trusted and perceived as
Q74: Research has shown that knowledge is of
Q75: Lina has been selling automobile manufacturing equipment
Q76: In a selling context, trust and honesty
Q77: Likeability and compatibility are necessary for trust
Q79: Stretching the truth to secure an order
Q80: Developing expertise is not enough to build
Q82: Sales ethics is closely related to trust.
Q83: Salespeople need be concerned only with knowing
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