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According to the Textbook, What Are the Primary Determinants of Customer

Question 60

Multiple Choice

According to the textbook, what are the primary determinants of customer satisfaction and loyalty in business buying?


A) providing technical and product support
B) flexible delivery and payment schedules to meet the needs of each customer
C) guaranteed competitive pricing and delivery over the length of the contract
D) salesperson communication and interaction with the customer after the sale

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