Which statement best describes the concept of trust-based sales communication?
A) talking with customers rather than at customers
B) using customer information to gain common understanding
C) using trust to separate understanding from agreement
D) using competitive data to gain customer commitment

Question

Quizplus · Accepted Answer

Trust-based sales communication involves talking with customers rather than at them, as a way to build trust and establish a relationship. This approach focuses on listening to customers, understanding their needs and concerns, and providing them with the information they need to make an informed decision, rather than simply trying to sell them something. By engaging in a two-way dialogue with customers, sales professionals can build trust and establish a foundation for a long-term relationship.

Which Statement Best Describes the Concept of Trust-Based Sales Communication