According to the textbook, what is the purpose of trust-based sales communication?
A) to seek the buyer's agreement
B) to seek the buyer's commitment
C) to obtain an order from the buyer
D) to seek common understanding between the buyer and seller

Question

Quizplus · Accepted Answer

The purpose of trust-based sales communication is to seek common understanding and establish a relationship of trust between the buyer and seller. It is not solely focused on obtaining an order or seeking the buyer's agreement or commitment.

According to the Textbook, What Is the Purpose of Trust-Based