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According to the Textbook, What Is Risked by a Salesperson

Question 7

Multiple Choice

According to the textbook, what is risked by a salesperson who attempts to make a sales presentation before building a foundation through sales dialogue?


A) focusing on the wrong things in the presentation
B) being perceived as noncustomer-oriented and overly aggressive
C) spending too much time on relationship building and not enough on selling the product
D) putting too much attention on the price of the solution before full value is built in the customer's mind

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