Which type of sales communication format is most likely to be associated with telemarketing?

Question

Quizplus · Accepted Answer

A canned sales presentation is often associated with telemarketing, as it is a pre-prepared script that the telemarketer follows. This format does not allow for a personalized dialogue with the customer, but rather a scripted and directed presentation. A directed sales presentation and an organized sales dialogue both suggest a more personalized interaction with the customer, while a written sales proposal would not be associated with telemarketing at all.

Which Type of Sales Communication Format Is Most Likely to Be