When planning a sales presentation, which of the following is the crucial thing for a salesperson to do?

Question

Quizplus · Accepted Answer

While it's important to know the features and benefits of your product and your competitive advantages, the crucial thing for a salesperson to do is to focus on the customer's needs and how they define value. This helps the salesperson tailor their presentation to the customer's specific needs and increase the likelihood of making a sale. Writing a script can be helpful, but it shouldn't be relied on too heavily as it can come across as robotic and impersonal.

When Planning a Sales Presentation, Which of the Following Is