Sales aids can help to engage the buyer during a sales interaction, which will improve understanding and retention of the information being communicated. Which statement best summarizes what a salesperson should follow with respect to the use of sales aids?
A) The more sales aids that a salesperson can fit into a sales presentation, the better.
B) A salesperson should use only those sales aids that he or she believes will engage and involve the buyer most effectively in a specific sales dialogue.
C) The fewer sales aids that a salesperson uses, the less distracted the buyer will be.
D) Sales aids are much more effective now than in the past due to the media habits of today's generation who have been raised on multitasking.

Question

Quizplus · Accepted Answer

The goal of sales aids is to engage and involve the buyer in the sales dialogue. Therefore, a salesperson should only use sales aids that are relevant and effective for a particular buyer and situation. Using too many sales aids can be overwhelming and distracting, while not using any can make the presentation dull and uninteresting. It's important to strike a balance and use only those aids that will enhance the buyer's understanding and retention of the information being communicated.

Sales Aids Can Help to Engage the Buyer During a Sales