A key to the success of effective sales dialogue is to limit the involvement of the buyer by discouraging feedback until the end of the presentation.

Question

Quizplus · Accepted Answer

This statement is false. Effective sales dialogue includes active listening and encouraging feedback from the buyer throughout the presentation. This allows for a better understanding of the buyer's needs and concerns, and helps build rapport and trust between the salesperson and buyer.

A Key to the Success of Effective Sales Dialogue Is