What is the purpose of a salesperson developing a service strategy?
A) to achieve cost savings by providing high levels of customer service
B) to develop superior levels of customer service that result in high rates of customer retention
C) to incorporate customer service into the unique selling proposition offered by the organization
D) to achieve effective implementation of the organization's marketing strategy

Question

Quizplus · Accepted Answer

The primary purpose of a salesperson developing a service strategy is to enhance customer service, which leads to higher customer retention rates.

What Is the Purpose of a Salesperson Developing a Service