Cost Per Thousand (CPM) means:
A) The salesman´s commission percentage
B) The cost of reaching 1000 people at a given station
C) Impressions as a percentage of the audience being measured
D) The cost of advertising per rating point.
Correct Answer:
Verified
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Q11: What does Cost Per Thousand (CPM) mean,
Q13: The most important use of ratings is?
A)
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