Radio research initially began in what decade?
A) 1900s
B) late 1920s
C) early 40s
D) early 30s
Correct Answer:
Verified
Q11: What does Cost Per Thousand (CPM) mean,
Q12: Cost Per Thousand (CPM) means:
A) The salesman´s
Q13: The most important use of ratings is?
A)
Q14: Arbitron successor Nielsen Audio has announced intentions
Q15: In the majority of their radio markets,
Q17: The early survey company using in person
Q18: In 1963, the Broadcast Rating Council was
Q19: The current leader in providing radio ratings
Q20: The Metro Survey Area (MSA) is defined
Q21: Arbitron uses what method to determine ratings?
A)
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